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HETP 2018 - Curriculum

Feb 23, 2018

9AM - 1PM

1. Feasibility of starting a business

Module 1: How to start a business 

Module 2: Mission, Vision, Values/Culture; Business Plan Snapshot 

Mar 02, 2018

9AM - 1PM

2. Market Research / Product Development / USPTO.gov snapshot

Module 1: Market Research & hands-on online demos 

Module 2: Product Development process outline, for wholesale and services / USPTO.gov snapshot 

Mar 09, 2018

9AM - 1PM

3. Census Business Builder (CBB) tool / Business Plan WORKSHOP

Module 1: Census Business Builder tool

Module 2: Business Plan workshop

Mar 16, 2018

9AM - 1PM

4. Marketing your Venture / Inbound Marketing Funnel / Market Research, Product Development, Forecasting and Marketing PANEL

Module 1: Marketing your Venture/ Inbound Marketing Funnel 

Module 2: Market Research, Product Development, Forecasting and Marketing PANEL 

Mar 23, 2018

9AM - 1PM

5. Online Presence / Facebook and Instagram for your business

Module 1: Establishing a web presence - SEO basics - Google Search and Maps. Live demo of Google My Business dashboard 

Module 2: How to leverage Facebook and Instagram for your business

Apr 06, 2018

9AM - 1PM

6. E-mail marketing / Constant Contact; Sales Techniques and the Sales Funnel

Module 1: E-mail marketing ; Constant Contact live demo  

Module 2: Sales Techniques

Apr 13, 2018

9AM - 1PM

7. Selling your product or service online PANEL/ Business Plan WORKSHOP

Module 1: Selling your product or service online PANEL 

Module 2: Business Plan workshop

Apr 20, 2018

9AM - 1PM

8. Procurement, Licenses and Certifications / Doing business with the government

Module 1: Procurement, Licenses and Certifications

Module 2: Doing business with the government / certifications PANEL

Apr 27, 2018

9AM - 1PM

9. Meet the lenders PANEL / Business Plan WORKSHOP

Module 1: Meet the lenders PANEL

Module 2: Business Plan workshop 

May 04, 2018

9AM - 1PM

10. Accounting, bookkeeping and taxes / Business Plan WORKSHOP 3

Module 1: Establishing accounting and bookkeeping practices/quickbooks

 Tax strategies

Module 2: Business Plan workshop 

May 11, 2018

9AM - 1PM

11. Legal Structures, Insurance and Risk Management

Module 1: Overview of Legal structures and Legal aspects 

Module 2: Insurance and Risk Management 

May 18, 2018

9AM - 1PM

12. Financials and budgeting / Business Plan WORKSHOP

Module 1: Brief Overview of Financial Statements

Business Plan Workshop - Work on Business Plan Financials

Module 2: Cash Flow; Break-even calculation 

Business Plan Workshop - Work on Business Plan Financials

May 25, 2018

9AM - 1PM

13. Networking Best Practices / Public Speaking, Elevator Pitch Review / Writing for business

Module 1: Networking best practices 

Module 2: Public speaking / Elevator pitch review - Writing for Business

Jun 01, 2018

9AM - 1PM

14. Public Speaking / Business Plan Presentations

Module 1: Public Speaking Workshop

Module 2: Business Plan Final Review

Module 3: Meet your coaches and mentors

Jun 08, 2018

9AM - 1PM

15. Public Speaking / Business Plan Presentations

Business presentation: Individual 2-3 minute pitch, followed by team activity to create real business opportunities for classmates

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